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Insights & Guides
Insights.
Practical notes on design, development, marketing, and running a business online.
Written by the people doing the workNo ghost-written filler
Practical, not theoreticalThings you can act on this week
Short enough to finishMost reads under five minutes
How To Brief A Web Design Project
The five things a designer needs from you before a single pixel is drawn — and why a vague brief costs you more than a detailed one.
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ME
Why Your Website Feels Slow
Speed scores and real-world speed are not the same thing. Here is what visitors actually notice, and the handful of fixes that move the needle.
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ME
What Makes A Logo Work
A logo is not a picture of what you do. It is a mark people can recognise at a glance, at any size, in one colour.
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